There’s no hiding what’s being sold inside Shroomyz Dispensary in downtown Toronto. A giant rainbow mushroom covers the windows, with a sign below inviting customers to “walk into a new reality.”

The shop is one of three locations the company has in Ontario, and there are plans to expand further.

“We are operating a medical protest,” James, who would only give his first name as what he and the others who work at Shroomyz are doing is illegal, told CTV National News.

“We are here to give the public easier access than having to go to street dealers,” James said. “It’s a safer alternative.”

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